10 creative ways to use link descriptions

The description line on each link card is the most underused spot on a bio page. Here are ten proven ways to write it.

1. The outcome: “Learn to edit Reels in 20 minutes”
2. The scarcity: “Only 12 spots left for October”
3. The freebie: “Free preset pack — no email required”
4. The freshness: “Updated for 2026”
5. The social proof: “Used by 4,000+ editors”
6. The personal: “The gear I actually use daily”
7. The curiosity gap: “My biggest editing mistake (don’t repeat it)”
8. The benefit stack: “Templates + LUTs + sound pack in one download”
9. The event: “Live workshop — this Friday 6PM CET”
10. The plain truth: “It’s exactly what it says — and it works”

Pick one pattern per link, keep it under 60 characters, and watch your click rate.